Katrina Thews Portfolio

🎯 Digital Marketing That Makes Every Click Count

Hi, I’m Katrina — a certified Digital Marketing Specialist with a focus on social media strategy, content creation, and performance marketing.

I bring hands-on experience in Meta, TikTok, Pinterest, and Google Ads — designing full-funnel campaigns, writing SEO-driven content, and building automated workflows that convert. I’ve developed over 100 pieces of creative content, increased campaign CTRs by up to 35%, and grown engagement by 62% through strategic targeting and testing.

This portfolio showcases my work across real brands — including an e-commerce art shop and a travel marketing business — where I managed everything from ad creative to analytics. I’m certified in Google Ads, Google Analytics, HubSpot Email Marketing, and have completed all coursework for the Meta Digital Marketing Associate certification (pending proctored exam).

📂 View my portfolio projects | 👋 Meet me on the About page

Proven strategy. Measurable impact. Creative execution.

This portfolio showcases my work as a digital marketing specialist focused on results. From paid ad campaigns and SEO content strategy to CRM automation and analytics, each project demonstrates my ability to think critically, execute creatively, and deliver ROI.

While these examples were built through my own brands and entrepreneurial ventures, the skills behind them—performance marketing, platform optimization, storytelling, and data analysis—are exactly what I bring to any marketing team.

Every campaign here was created from scratch, with audience research, A/B testing, and platform-specific execution across Meta, Google, TikTok, HubSpot, and more.

I designed this space to do more than show what I’ve done — it shows what I can deliver. And as I continue to grow my skills and take on new challenges, this portfolio will evolve with measurable wins that reflect what I’m ready to do next.

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The Balanced Blog

Discover smart, time-saving marketing strategies for solopreneurs and small businesses. This blog covers digital marketing tips, affordable ad strategies, content planning, analytics tools, and budget-friendly ways to grow your brand online — all designed to help you get more from every marketing dollar.

Why Hiring Me as Your Ads Content Creator Will Transform Your Marketing Strategy

Let’s work together to create high-impact ads that resonate with your audience and boost your business. Reach out today, and let’s take the first step toward transforming your marketing strategy!

Man using a computer with analytics on the screen

Maximizing Marketing ROI for Small Businesses

In today's fast-paced world, small businesses face unique challenges when it comes to marketing. With limited budgets and resources, it can be tough to make every dollar count. However, maximizing your marketing return on investment (ROI) is not just a dream; it is entirely achievable with the right strategies.

Content Marketing Strategies for Startups

In today's digital world, content marketing is a game changer for startups. It helps you connect with your audience, build brand awareness, and drive sales. But how do you create a successful content marketing strategy? This post will guide you through effective strategies tailored for startups.